Case Study: Website & SEO for Dental Clinic
Case Study
Website Revamp & Local SEO for a Multi‑Specialty Dental Clinic
How Curve Metrics rebuilt a clinic website for speed and UX, implemented Local SEO, and built a sustainable pipeline of appointment leads.
About the Client
A multi‑specialty dental clinic in a tier‑2 Indian city seeking higher local discoverability and streamlined online appointment bookings.
Project Goals
- Modernize the website with clear service pages and CTAs.
- Improve Core Web Vitals & mobile performance.
- Win local search for priority treatments.
- Increase qualified appointment requests.
Our Approach
1) Website UX & Tech
- Rebuilt on WordPress with lightweight theme & block patterns.
- Clear information architecture (Treatments, Doctors, Pricing, FAQs).
- HIPAA‑aware lead forms (minimal PHI, consent, secure storage).
- Schema.org markup for LocalBusiness, FAQ, and MedicalProcedure.
2) Local SEO
- Google Business Profile optimization (categories, Q&A, services).
- NAP consistency and local citations (top directories).
- City + treatment landing pages (e.g., “Braces in Nagpur”).
- Reviews program with SMS/WhatsApp follow‑ups.
3) Content & CRO
- Doctor bios, before/after galleries, pricing guidance.
- Trust signals: associations, awards, sterilization protocol.
- Sticky CTA bar (Call • WhatsApp • Book Appointment).
- Analytics + event tracking for phone & form conversions.
Selected Live Examples
A few healthcare/dental/medical websites we have delivered or optimized:
(Note: Some examples are institution/medical sites showcasing our healthcare experience.)
Outcomes
*Metrics are representative for a similar clinic build; exact numbers vary by market & competition.
Technical Highlights
Core Web Vitals
- Image CDN + modern formats (WebP/AVIF).
- Server‑side caching & page caching.
- Deferred JS, critical CSS, preconnect & font‑display swap.
Structured Data (JSON‑LD)
{
"@context": "https://schema.org",
"@type": "Dentist",
"name": "Example Dental Clinic",
"address": {"@type":"PostalAddress","addressLocality":"Nagpur","addressCountry":"IN"},
"telephone": "+91-XXXXXXXXXX",
"url": "https://exampleclinic.in",
"openingHours": ["Mo-Sa 10:00-20:00"],
"medicalSpecialty": ["Dentistry","Orthodontics","Endodontics"]
}
Deliverables
| Area | What We Shipped |
|---|---|
| Website | WordPress build, custom blocks, performance & accessibility passes |
| Local SEO | GBP optimization, citations, location pages, reviews workflow |
| Content | Treatment pages, doctor bios, FAQs, before/after galleries |
| Tracking | GA4 + Consent, call tracking, WhatsApp & form conversion events |
| Handover | Editor training, SEO playbook, monthly insights template |
Process & Timeline
Week 1
Discovery, audits, IA & wireframes, keyword & competitor research
Weeks 2–3
Design system, build pages, performance foundation, initial content
Week 4
Local SEO rollout, testing, launch, training & tracking validation
Testimonials
“The site is fast and our appointment calls nearly doubled. Great job!”
— Practice Manager
“Simple editor experience and strong SEO foundations—exactly what we needed.”
— Clinic Owner
Ready to grow your clinic with Website + Local SEO?
Book a free 20‑minute consultation. We’ll review your current site and map a 90‑day plan.