Real Estate Case Study
Prozone Palms 360-Degree Lead Generation
A real estate township launch needed serious buyer inquiries, not casual traffic. Curve Metrics created a landing page, paid media funnel, CRM flow and nurturing system.
Challenge
The business problem
Prozone Palms, a respected real estate developer, was launching a new affordable township project in a saturated market. They faced four key challenges: cutting through the noise in a crowded affordable-housing category with many competing projects; targeting not just a large audience but individuals with genuine financial readiness to purchase; generating high-quality inquiries that would convert to site visits and sales rather than casual browsing; and tracking marketing spend back to actual lead quality and cost-per-acquisition with clear ROI.
"Curve Metrics did not just give us ads; they gave us a sales engine. Their understanding of the digital homebuyer journey and relentless focus on data transformed our launch. Mayank and his team are true partners."
Solution
What Curve Metrics shipped
- Designed a dedicated mobile-first landing page with hero video, brochure download CTAs, interactive site plan, amenity gallery, testimonials and trust signals
- Created a high-value digital e-brochure gated behind a lead form as the primary incentive for capturing buyer contact information
- Built detailed buyer personas including first-time homebuyers and upgrader families to inform targeting across channels
- Launched Google Search Ads targeting high-intent keywords and branded terms, plus YouTube pre-roll and discovery campaigns using emotional storytelling around community and security
- Ran Meta carousel and video ads showcasing amenities, plus native lead forms for seamless mobile brochure delivery with lookalike audiences and retargeting
- Set up instant WhatsApp and email autoresponder for brochure delivery, CRM centralization, 7-day automated nurture sequence with home loan info, virtual tour links and testimonials, and lead scoring for sales team prioritization
Results
Measured outcomes
512 qualified leads captured in 90 days through landing page and Facebook Lead ads
37% lower cost per lead compared to industry average
120+ scheduled site visits directly attributed to digital campaigns
21 first-phase sales closed with a strong pipeline for subsequent phases
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