A proven playbook for real estate digital marketing and lead generation.

Client: Prozone Palms
Industry: Real Estate Development
Services Used: Digital Strategy, Paid Advertising (Google & Meta), Landing Page Design, Lead Funnel Management
Director: Mayank Kalbhor

The Challenge

Prozone Palms, a respected name in real estate, was launching a new affordable township project. While the offering was strong, the market was saturated and competitive. Their primary challenges were:

1. Cutting Through the Noise: Differentiating their project in a crowded “affordable housing” market.
2. Targeting the Right Audience: Reaching not just a large audience, but individuals with genuine intent and financial readiness to purchase a home.
3. Generating High-Quality Leads: Moving beyond simple inquiries to capturing serious potential buyers who would book site visits and ultimately convert.
4. Measuring ROI: Effectively tracking marketing spend back to actual lead quality and cost-per-acquisition.

Our Solution: The Curve Metrics 360-Degree Funnel

We implemented a full-funnel digital marketing strategy designed to attract, engage, and convert their ideal homebuyers.

Phase 1: Foundation & Asset Creation

We believe you can’t drive traffic to a broken experience. Our first step was building a powerful conversion engine.

1. A High-Converting Landing Page: We designed a dedicated, mobile-first landing page focused solely on the township. It featured:
   • An immersive hero video showcasing the lifestyle.
   • Clear CTAs for brochure downloads and site visit bookings.
   • An interactive site plan and gallery of amenities.
   • Trust signals like testimonials and Prozone’s brand legacy.
2. A Valuable Lead Magnet: We created a stunning, high-value digital brochure detailing floor plans, pricing, and location advantages. This was gated behind a form, serving as the primary incentive for lead capture.
3. Strategic Audience Mapping: We built detailed buyer personas (e.g., “The First-Time Homebuyer,” “The Upgrader Family”) to inform our ad targeting.

Phase 2: Multi-Platform Campaign Execution

We launched targeted campaigns on platforms where our audience lives and searches.

• Google Ads for High-Intent Users:
  • Search Ads: We targeted high-commercial-intent keywords like “affordable homes in [City],” “2BHK flat price [Area],” and branded terms like “Prozone Palms reviews.”
  • YouTube Ads: We used compelling video ads for pre-roll and discovery campaigns, focusing on emotional storytelling around community and security.
• Meta (Facebook & Instagram) for Awareness & Consideration:
  • Carousel & Video Ads: We showcased the project’s top amenities (parks, clubhouse, security).
  • Lead Ads: We used Facebook’s native lead form to offer the e-brochure, making the process seamless for users on mobile.
  • Precise Targeting: We employed:
    • Lookalike Audiences based on Prozone’s existing customer data.
    • Custom Audiences to retarget website visitors.
    • Detailed Demographics: Targeting users by age, income, life events (e.g., recently married), and interests (e.g., interest in real estate pages).

Phase 3: The Lead Management & Nurturing System

Generating a lead is only half the battle. We built a system to manage and nurture them.

1. Instant Automated Response: As soon as a lead came in, they received an instant WhatsApp and email message thanking them and delivering the brochure.
2. CRM Integration: All leads were centralized in a CRM, preventing any from falling through the cracks.
3. Lead Nurturing Sequence: We built an automated 7-day email/WhatsApp sequence that provided additional value: information on home loans, a virtual tour link, and testimonials to build trust before the sales team made a direct call.
4. Quality Scoring: Leads were tagged based on their activity (e.g., downloaded brochure, viewed pricing page, watched video), allowing the sales team to prioritize follow-ups.

The Results

Within the first 90 days, the strategy delivered significant and measurable results:

• 512 Qualified Leads captured through the landing page and Facebook Lead ads.
• 37% Lower Cost Per Lead (CPL) compared to the industry average.
• Over 120 Scheduled Site Visits directly attributed to the digital campaigns.
• 21 Sales Closed in the first phase, with a strong pipeline for the next.

Most importantly, we provided Prozone Palms with a predictable, scalable system for generating buyer interest, proving a clear ROI on their marketing investment.

“Curve Metrics didn’t just give us ads; they gave us a sales engine. Their understanding of the digital homebuyer’s journey and their relentless focus on data transformed our launch. Mayank and his team are true partners.”

— Mr. Anil Kumar Singh, Prozone Palms

Is Your Real Estate Project Ready for a Results-Driven Approach?

If you’re launching a new project or looking to revitalize interest in an existing one, the Curve Metrics framework can work for you.

Schedule a Free Strategy Call with Our Team