Website Audit for Ecommerce Stores: Find Out Why Your Online Store Is Losing Sales
Slow pages, confusing checkout, weak product descriptions, and poor mobile experience silently kill ecommerce sales. This free audit helps you find and fix what is hurting your store's performance.
Ecommerce websites lose sales every minute they are slow
For an ecommerce store, every second of delay costs you sales. Studies show that a 1-second delay in page load time can reduce conversions by 7%. If your store takes 4 seconds to load on mobile — which is common for many Indian ecommerce sites — you could be losing 20-30% of potential sales before the customer even sees your products.
Most ecommerce stores have hidden technical problems
You may have a good product catalog and competitive prices, but if your product pages load slowly, images are not optimized, checkout has too many steps, or your site does not work well on mobile, customers will leave. Most store owners do not realise these issues until they run a technical audit.
Ecommerce SEO is different from regular SEO
Ecommerce websites need product page SEO, category page optimization, schema markup for products and reviews, Google Shopping feed optimization, and marketplace listing management. Most store owners focus only on product quality and ignore the SEO structure that brings organic traffic.
What This Free Tool Checks
Your online presence is scored across these 5 categories. Each category contributes up to 20 points.
Website Speed
Checks page load time, image optimization, server response time, and Core Web Vitals scores for your ecommerce store.
Mobile Experience
Checks if your store works well on mobile phones — button sizes, checkout flow, product image zoom, and form usability.
Product Page SEO
Checks if your product pages have proper titles, descriptions, schema markup, and optimized images.
Checkout Flow
Checks if the checkout process is smooth, has payment trust signals, and works without unnecessary steps.
Technical SEO
Checks sitemap, robots.txt, canonical URLs, broken links, and indexation status for your store.
Quick Checklist for Ecommerce Stores
Go through this checklist to see where your business stands.
Real Example
A fashion store was getting traffic but no sales — here is why
An Indian fashion ecommerce store was getting 5,000 monthly visitors but only 12 orders. The Website Audit revealed: the site took 6.2 seconds to load on mobile, product images were not optimized (2MB each), the checkout had 8 form fields with no guest checkout option, and product pages had no schema markup. After compressing images (saving 70% file size), enabling caching, adding guest checkout with 3 fields, and implementing product schema, the store's page speed improved to 2.1 seconds, and orders increased to 45 per month within 6 weeks — without spending extra on ads.
Recommended Fixes
Fix your online presence in stages — from immediate wins to advanced automation
Quick Fixes — 1 Day
- ✓Compress all product images to under 200KB
- ✓Enable browser caching and Gzip compression
- ✓Add product schema markup for price and availability
- ✓Enable guest checkout option
Short-Term — 7 Days
- ✓Reduce checkout form fields to maximum 4-5
- ✓Add WhatsApp chat button for instant customer support
- ✓Optimise category pages with unique descriptions
- ✓Set up Google Shopping feed for product listings
Growth — 30 Days
- ✓Implement cart abandonment email and WhatsApp sequence
- ✓Create detailed product guides and buying guides as blog content
- ✓Build internal linking between related product and category pages
- ✓Add customer review and rating system with schema markup
Advanced Automation
- ✓Set up AI-powered product recommendations
- ✓Build a headless ecommerce frontend for sub-second page loads
- ✓Implement marketplace sync across Amazon, Flipkart, and JioMart
- ✓Create a loyalty program with automated reward tracking
Ready to fix your ecommerce store and start selling more?
Run the free Website Audit to find the technical issues hurting your sales. Then talk to Curve Metrics about building a faster, SEO-optimized ecommerce store that converts visitors into customers.
Questions Ecommerce Stores Ask About This Audit
Can a website audit really increase ecommerce sales?
Yes. Most ecommerce stores have 10-20 fixable issues that directly impact sales — slow speed, poor mobile experience, confusing checkout. Fixing these can improve conversion rates by 20-50%.
What is a good page speed for an ecommerce store?
Under 2.5 seconds on mobile 4G is good. Under 1.5 seconds is excellent. If your store takes more than 4 seconds to load, you are losing over 30% of potential customers.
Do I need separate pages for each product category?
Yes. Each category page should have a unique meta title, description, and content. Google treats these as individual landing pages for search.
How does checkout flow affect sales?
A complicated checkout with too many fields, required account creation, or unclear payment options causes cart abandonment. The average cart abandonment rate in India is 70-80%, and checkout friction is a major reason.
What is product schema and why does it matter?
Product schema is structured data that helps Google show rich results with price, availability, and ratings in search. Stores with product schema get higher click-through rates from search results.
Is the audit useful if I sell on Amazon or Flipkart only?
This audit is designed for your own ecommerce website. If you sell only on marketplaces, you need a different kind of audit focused on listing optimization and marketplace SEO.