Theme development
Custom Liquid sections, reusable templates and responsive storefront components shaped around your catalogue.
- Page and component specification
- Editable sections and theme settings
- Mobile and desktop acceptance checks
Build · improve · manage
Custom themes, useful features, thoughtful redesigns and monthly store management. Curve Metrics helps you turn your next storefront improvement into a clear, testable project.
Nagpur, India · One-off projects & monthly engagements

A focused service for Shopify merchants
We develop and customise Shopify storefronts, add agreed features, redesign shopping journeys and optimise existing stores. Monthly support keeps approved updates moving through a prioritised backlog.
Custom Liquid sections, reusable templates and responsive storefront components shaped around your catalogue.
Product-page enhancements, cart interactions and supported app integrations with a clear technical scope.
Rework navigation, collections and product layouts while planning URL continuity, tracking and launch checks.
Investigate mobile usability, image loading, scripts, product content and technical search visibility.
An agreed monthly backlog for store updates, campaign pages, checks and small development tasks.
Start with the customer journey
Send us the current store and the problem you want to solve. We’ll assess theme configuration, custom code and app options before recommending the scope.
Explore the optionsInteractive project planner
Select a service to see a suggested starting scope. Your choice carries into the enquiry form so you can add the store URL and requirements.
Your discussion starter
Custom Liquid sections, reusable templates and responsive storefront components shaped around your catalogue.
Share your theme, catalogue and two example pages you want to improve.
Discuss this scopePlanning aid, not a quote. Feasibility, capacity and price are confirmed after review.
Recent Shopify clients
Education & learning products
A storefront offering personal finance learning books across school grades.
Visit the live store ↗Baby & family retail
A retail catalogue spanning baby essentials, care products and clothing.
Visit the live store ↗Client relationships supplied by Curve Metrics; catalogue descriptions checked against the public storefronts on 23 October 2026. These references do not claim a particular conversion uplift, traffic result or complete feature list delivered.
SEO, AEO and GEO share a useful foundation: accurate information that people and discovery systems can understand. We plan accessible content and technical checks alongside the design.
Review titles, headings, collection links, product templates, canonical output and redirects when URLs change.
Make product facts, delivery and return information, buying questions and merchant contact details easy to find.
Check existing structured data, image delivery and scripts. Keep visible content and machine-readable information consistent.
No rankings, AI citations or sales are guaranteed. Shopify plan capabilities, current theme architecture and app dependencies affect what can be implemented.
01
Understand the store, theme, apps, analytics and priority customer journeys.
02
Agree templates, features, content ownership, costs and acceptance criteria.
03
Review work in a draft theme and test agreed mobile, product and cart scenarios.
04
Publish approved changes, verify key pages and document handover or the next monthly backlog.
One-off development is quoted for agreed deliverables. Monthly management specifies capacity, priorities, response expectations and exclusions. Shopify subscriptions, paid themes, apps, payment-provider fees and advertising are separate unless explicitly included.
Curve Metrics provides Shopify theme development, feature additions, store redesign, performance and usability optimisation, and monthly store management. Each project starts with a review of the current theme, catalogue, apps and required customer journeys.
Yes. If the current theme is suitable, we can scope targeted sections, product templates, navigation fixes or feature additions. A redesign is recommended only when the existing structure makes the required changes impractical.
We assess whether a feature belongs in theme code, an existing app or a custom integration. Checkout, account and platform capabilities depend on the store's plan, supported extensions and APIs. Feasibility and third-party costs are confirmed before development.
Yes. Monthly engagements can cover agreed store updates, campaign pages, bug fixes, app checks and smaller development tasks. Capacity, turnaround, approval rules and exclusions are written into the scope. Major redesigns, custom apps and advertising spend are quoted separately.
There is no single fixed price for every store. We quote after reviewing the theme, templates, features, integrations and migration requirements. Curve Metrics development or management fees are separate from Shopify subscriptions, paid themes, apps and payment-provider charges.
A well-planned redesign can improve content clarity, internal linking, mobile usability and technical accessibility. We preserve important URLs where possible and test redirects and structured data. Search rankings, AI citations and sales cannot be guaranteed.
Curve Metrics is based at 23, Samarth Nagar East, Nagpur, Maharashtra 440015, India. We can discuss Shopify development and monthly store management remotely with businesses across India.
Practical Shopify guides

Shopify Development
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Start with the customer action, then choose theme code, an app or an integration. Avoid paying for a large tool when a focused change will do.
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Shopify SEO & Redesign
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A redesign changes more than the homepage. Keep an inventory of valuable URLs, product information and customer journeys before publishing a new theme.
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Shopify Store Management
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A useful monthly engagement has a prioritised backlog, clear capacity and an approval process—not an undefined promise to manage everything.
Read articleShare the store URL and the improvement you have in mind. We’ll discuss the technical fit, deliverables and operating costs before quoting.
Curve Metrics · Nagpur, Maharashtra 440015, India